Who Says You Can't be OLD and DIY?! - #64

I had a thought this week, "It would suck to get old and not be able to DIY anymore." It got me thinking about why home and garden companies don't market very much to Gen X'ers and Baby Boomers (especially women!), when the groups are more likely to have the time and income to afford to buy the tools and materials needed for DIY and home improvement projects. If we're not being marketed to, does that also mean that we're not in mind when they design these tools and products? As we age, if we have more physical limitations, will there be tools and products that can accommodate our arthritic hands, bad eyes, and achy knees and back? In this episode, I'll also share some of my favorite tools and products that are easier to use if you have any of those physical limitations!

Read the blog post: 10 Pain Free Tools for the DIY Baby Boomer.

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Articles Referenced:

https://bobcutmag.com/2022/03/26/home-depots-target-market-demographics/

https://querysprout.com/home-depot-target-market-demographics/

https://nypost.com/2019/06/06/millennial-dads-have-pathetic-diy-skills-compared-to-baby-boomers/

https://www.businessinsider.com/typical-home-depot-shopper-demographic-middle-aged-white-man-2021-8

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